Data-driven insights for Indian F&B founders making location decisions.
Forget gut feeling. Here’s the 12-point checklist Mumbai’s smartest cafe founders use to evaluate a location before signing the lease. Backed by real market data and area benchmarks.
Read article
How to compare Koramangala, Indiranagar, and HSR Layout from a unit economics lens. Competition density, rent ranges, customer profiles, and which gaps remain.
Read articleA practical framework for setting a rent budget before you fall in love with a location. Using rent-to-revenue ratios, not gut feeling.
Read articleThree very different Delhi markets, three very different customers. A practical comparison of footfall type, rent bands, and which concepts actually fit each.
Read articleFormat decides what a location actually needs to deliver. Picking a location before deciding format is the wrong order. Here's why.
Read articleRent is only one part of the deal. Comparing high street, mall, and standalone properties on cost structure, footfall type, and control.
Read articleA busy-looking street is not the same as a good location. Why qualified footfall, not raw footfall count, is what actually predicts revenue.
Read articleOld-money residential prestige, trend-led nightlife, and a tech-corridor boom. Three Hyderabad markets that each reward a different kind of restaurant.
Read articleUpscale and international, IT-corridor workday rush, or dense student footfall. Pune's three F&B markets need three different playbooks.
Read articleDense traditional retail, affluent residential calm, and IT-corridor scale. Three genuinely different Chennai markets, each needing its own playbook.
Read articleTwo properties quoted at the same rent can be very different deals once you read the full lease. What the headline rent number leaves out.
Read articleSame street, same rent, same footfall count. But one thrives and one closes. Why location risk lives at the level of the unit, not the street.
Read articleShop not showing on Google Maps? Seven common reasons, from an unverified listing to a wrong pin, and the exact steps to fix each one.
Read articleDoes ChatGPT name your shop when people ask for a good one nearby? See how to check it on your phone today, and what to fix so AI apps can find you.
Read articleRenting a shop for your café or restaurant? Check the lock-in, rent increase, rent start date, deposit and registration before you sign. A simple checklist.
Read articleA busy street at 7 pm can be empty at 11 am. Here is a simple way to count people walking past a shop, at the right times, before you sign a lease.
Read articleFew Google reviews, or none in weeks? Get your review link, put it on a counter card, bills and WhatsApp, and reply to every review. All within Google's rules.
Read articleCustomers look for your website before they visit. Make one simple page with your photos, prices, hours and a call button. Then add the link to your Google listing.
Read articleA slow page, tiny text, a 'Not secure' warning, a weak title or no call button can send customers to the shop next door. Five fixes you can check today.
Read articleWhen people near you search, Google shows a few businesses first. If you're not one of them, you lose customers you never see. Here is what Google looks at, and six fixes.
Read articleNew customers read your replies before they visit. Here is how to answer every Google review, kind or angry, with examples you can copy.
Read articleNot on Google Maps yet? Five simple steps to get your shop online: Google listing, WhatsApp Business, Instagram, a one-page site and reviews.
Read articleSeven common location decisions that weaken a new franchise before opening day, and the evidence to review before committing to a site.
Read articleRun a quick location check on that exact address: competitors and rent, no signup.
