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Data-driven insights for Indian F&B founders making location decisions.

Start hereJuly 2026ยท8 min read

Austin F&B Boom: Is South Congress Still Worth the Rent?

South Congress went from cheap and funky to one of Austin's most expensive strips. Here's who it still works for, and who it doesn't.

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Austin South Congress restaurant strip rent analysis
July 2026ยท9 min read

How to Read a US Commercial Lease Before You Sign (NNN and CAM Fees Explained)

The base rent on the listing is never the real number. Here's what NNN, CAM, percentage rent, and co-tenancy clauses actually mean for your monthly cost.

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July 2026ยท8 min read

Franchise Site Selection in the US: What Corporate Real Estate Teams Actually Check

Established franchise brands don't pick sites off a broker's pitch. Here's the trade area, drive-time, and saturation analysis their real estate teams actually run.

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July 2026ยท8 min read

Miami vs Austin vs Nashville: Comparing Restaurant Expansion Markets

Three cities that show up on every 'best market' list, driven by three completely different growth engines. Here's how to match your concept to the right one.

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July 2026ยท8 min read

Why Foot Traffic Counts Lie: A Guide for First-Time US Restaurant Owners

A big traffic number sounds like proof a site works. It measures volume passing by, not whether that volume can see, reach, or wants to stop at your restaurant.

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July 2026ยท8 min read

Strip Mall vs Downtown Storefront: Picking the Right Format for a New Restaurant

Two formats, two completely different businesses in disguise as the same square footage. Here's how to test which one actually fits your concept.

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July 2026ยท9 min read

Nashville F&B Expansion: Downtown, The Gulch, and East Nashville Compared

One city, three completely different bets on customer, price point, and rent. Here's how Downtown, The Gulch, and East Nashville actually compare.

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July 2026ยท9 min read

The Real Cost of a "Good" Location: CAM, Percentage Rent, and Hidden Lease Terms

Two spaces quoted at the same base rent can cost wildly different amounts once CAM, percentage rent, and TI shortfalls are added in. Here's how to compare the real number.

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July 2026ยท8 min read

Why Two Restaurants on the Same Block Can Have Completely Different Sales

Same block, same traffic count, completely different outcomes. Frontage, corner position, and parking visibility explain what a traffic count never will.

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July 2026ยท8 min read

Anchor Tenants and Co-Tenancy: How Nearby Businesses Affect Your Restaurant's Foot Traffic

The business next to you affects your sales more than most founders realize. Here's how anchor tenants and co-tenancy clauses actually work.

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August 2026ยท8 min read

Franchise Site Selection Mistakes to Avoid

Seven common location decisions that weaken a new franchise before opening day, and the evidence to review before committing to a site.

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Choosing a Restaurant or Cafe Location โ€” Guides for Founders | Viabe.ai